Loobie's Story

Loobie's Story is a merging of urban essentials with a hint of the exotic. Each collection is inspired by a beautiful location visited or imagined. It’s a story about a love for life and a life well lived. The aim is to create clothing that is feel-good, uplifting and feminine and takes the wearer from day to night with a simple change of accessories. We love the understated glamour, beautiful prints, joyful colour, and natural fabrics like easy-care viscose, silk, and perhaps the ultimate combination of opulence and practicality, silk with a little stretch. 

Ten years on, 'Loobie' and her design team continue to create each collection with a woman in mind who is not afraid to buck the trends or stand out in a room full of black. They tend to use indigo instead of black and are proud to create much-loved garments in luxurious fabrics that are beautiful to look at, beautiful to wear and still beautiful and relevant after many seasons.