Ethique

Arguably the world’s most sustainable bodycare brand and a truly innovative, New Zealand success story!  Ethique products are free from all plastic packaging, palm oil free, trade aid and made in New Zealand.  The entire range is made with plant-based ingredients that are 100% naturally derived and sustainably sourced.

Brianne is the founder and CEO. She started developing formulas in her kitchen at her Christchurch home in 2012 and founded Ethique out of her frustration with the murky supply chains and the amount of waste produced by the cosmetics industry. A qualified biochemist, Brianne works alongside the formulation team to create products and runs the show. Brianne has started and sold two other small companies and is a firm believer that ethical, regenerative businesses are the key to protecting people and planet. Now Ethique products are used worldwide by those in the know!

Ethique ingredients are chosen with care: they must not have any health risks associated with their use, they must be sustainably produced and biodegradable, they must be plant-based and cruelty-free, and they must be free of palm oil and palm oil derivatives. Ethique has direct trade partnerships in place for many ingredients, including coconut oil which is sourced from a Women’s Cooperative in Samoa. Many ingredients are sourced from peels or seeds that are a by-product of various industries – such as lime, mandarin, or orange oils from the juice industry – making use of a product that would otherwise go to waste.