Merinomink™ Possum Merino Mia Crew Sweater

Simple, casual elegance in a luxurious blend of possum fur and fine, New Zealand Merino

The go-to crew that you'll wear on repeat. This ageless style has a slim, classic fit and is short but not cropped in length. If in doubt order a size up.

See 'More Information' tab above to see length and width garment measurements.

Team it with the matching colour Merinomink^TM Essential Snood to effortlessly transform it into a rollneck. Two sweater looks for the price of one! 

Matching colour hat, gloves and headwarmer (Glacier only) also available.

Knitted and hand finished in New Zealand from a premium blend of 40% Possum fur, 50% Merino and 10% Silk.

About Possum Merino

Once you’ve tried it nothing else will feel as warm and soft. Possum Merino is a wonderful blend of possum fur and superfine New Zealand Merino wool with a texture similar to cashmere - luxuriously soft, incredibly lightweight, exceptionally warm and easy to wear. It won’t pill, it won’t wrinkle, it’s anti-static and is an innovative and practical market solution to an environmental challenge facing New Zealand.

The Brushtail Possum fibre has two rare qualities

No scales so the fibre itself resists pilling as there is no friction. MerinominkTM garments stay looking new for ages. The more possum fibre in the blend the more the garments resist pilling!

A hollow structure so the fibre has a very high warmth to weight ratio, air is trapped both within the fibre and in the fabric when blended with high crimp, fine Merino (just like insulation) so that is why MerinominkTMgarments are so warm yet not bulky. For its weight, Merino wool blended with Brushtail Possum fibre is twice as warm as any other wool blend in the world!

Care Directions

Cool gentle hand wash using mild wool detergent (or baby shampoo). Squeeze, do not rub. Rinse well in cold water. Do not tumble dry. Do not bleach. Cool iron. Dry cleanable. Recycle or upcycle at end of life. We recommend washing your garment every 4 or 5 wears to maintain the integrity of the fibres and keep your garment looking its best.

About Merinomink^TM

Knitwear is the heritage, life and passion of Untouched World Limited, parent company of MerinominkTM. Established in 1981, Untouched World is based in Christchurch, New Zealand. 

The founder of Untouched World, Peri Drysdale, pioneered the use of Brushtail Possum fibre blended with wool in 1992 and following deep research, launched MerinominkTM on the market in 1996. In 1998 she also launched Untouched WorldTM, an ethical lifestyle fashion brand and retail concept.

The vision of Untouched World Ltd, is to create a healthy, vital and dynamic future for the planet and its people, through both its products and business activity.

Having firmly established a reputation for innovative design, luxurious quality and authentic provenance, MerinominkTM has become a coveted brand for celebrities and royalty alike.

About the Brushtail Possum

The use of Brushtail Possum fibre in New Zealand benefits our environment by contributing to a reduction in the use of broadcast poisons; and to the effort to protect our native forest and birds. The Brushtail Possum is an animal introduced to New Zealand in 1837 from Australia; it is only found in Australasia. The Brushtail Possum is New Zealand’s biggest ecological threat.

Brushtail Possums occupy 95% of New Zealand, with an estimated total of nearly 60 million eating their way through thousands of tonnes of native vegetation each night, they also eat the eggs and chicks of our native species. They are legally classified as pests. Much of the control of possums has been through broadcast toxic chemicals which New Zealand wants to reduce or eliminate.

The Department of Conservation (DOC) and the World Wildlife Fund (WWF) support our use of possum fur.