Plastic-free Toothpaste in a Jar

Plastic free, NZ made fluoride toothpaste in a glass jar. 100g

• Refreshing, classic peppermint flavour
• Gentle foaming action and refreshing icy after-brushing feeling
• Dentally approved with 1000ppm fluoride to protect and strengthen both adults’ and children’s teeth
• Approx 180 brushes per jar
• Saves 2 plastic tubes from landfill
• Vegan, cruelty-free, no palm oil

Directions for use

Using a clean dry spatula (or see our Stainless Toothpaste Scoop), apply a pea sized dab of toothpaste to toothbrush, then brush teeth for two minutes. Spit. Use morning and night. Children under 6: Use a smear of paste and brush with adult supervision.

Store out of reach of children and pets. This product is self preserving. Close lid after use.

About Solid

Created by Laura, an oral health therapist in New Zealand who wondered why the dental health industry had to be so plastic-fantastic. She started reducing waste in her personal life and then looked at her toothpaste tube... How hard could it be to make toothpaste tablets? Kind of difficult, it turned out. Fast forward a couple of years, and we now have a range of flavours and formats to suit (almost) everyone. She decided that it’s not enough just to make sustainable toothpaste. It needs to work, be safe, taste good, and people need to love using it. All Solid toothpaste and toothpaste tablets are made by Solid in Elsdon, Porirua. Since starting, Solid has saved over 50,000 plastic toothpaste tubes from going into New Zealand landfills!